Tag Archive: optimism

Nov 30

Changing the logic: SWOT to So What?

Hands up if you’ve done a swot (strengths, weaknesses, opportunities, threats) analysis. Did you enjoy it? Did you end up realising anything you didn’t already know? A common problem with teams carrying out a swot analysis is they fill up all the boxes with things they already know and then stare blankly at it. Unless …

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